

"We're doing our best to keep up with consumer demand," he said. Jonathan Berkowitz, Hasbro's senior vice president of marketing for gaming, told BuzzFeed News that Pie Face is a "top item" for the company this year. Another described Pie Face as "the purest form of dumb fun there is." I have laughed until my stomach hurt," one reviewer wrote on Amazon. "Nothing is quite as satisfying as watching your children get pied in the face over and over again. 3 for all toys and games after Cards Against Humanity and "Exploding Kittens". 29 and named a "fastest-trending" product on Black Friday by IBM.Īs of Wednesday, Pie Face was out of stock at but available from third-party sellers on Amazon, where it's No. 5 on a list of eBay's bestselling toys and games on Nov. Alongside Star Wars and Frozen toys and talking Barbies, the $20 Pie Face game is "selling well and is just about sold out everywhere," BMO Capital Markets analysts wrote in a Dec.

As simple and absurd as it sounds, Pie Face has become wildly popular.
